Today, after a long time, I came up with a new analytical post. Today we will discuss about Why is TikTok so popular and Successful?
TikTok, one of the most popular apps of the present time. It is not clear to many why this popular app is so popular. Especially for those who do not use this app, the first question is, what is the reason for such popularity? Today’s tune is the reason behind the success of this app, which is currently registered by more than 1.5 billion users.
The popularity of TikTok
Currently in the United States, TikTok is the first app in the social media category in the App Store. In the same way, it is also the first non-gaming app, and it took the app only 2 years to come to this position. The app’s content is constantly going viral on YouTube, Facebook and Netflix. TikTok’s parent company has locations in the United States, Japan, Europe, Brazil, India and China with over 20,000 employees.
While most people see TikTok as just an app to play songs with, it’s an app that has all the benefits that users need. Users think of TikTok as a medium for creating simultaneous, mm shares, science experiments, creative content.
Introduction to TikTok
You may be wondering how and where this popular app came from. Let’s face it – TikTok is owned by a Chinese company called ByteDance. ByteDance founded in 2012 and currently headquartered in Beijing. ByteDance currently has a market capitalization of about 75 million, which makes it one of the most valued private companies in the world.
Zhang Yiming, the founder of ByteDance, was a former engineer at Microsoft. He has also created several social media platforms, including the Chinese version of Facebook.
In 2016, a short form video app called Doyenne was launched in China. The app is able to create millions of users in a very short time. Towards 2018, they decided to apply this idea to other countries as well But at that time they had a big rival app Musically which was becoming popular in different countries as a first line app. It is worth mentioning here that Musically launched in 2014. Musically, its proprietary company bought ByteDance in 2016 for 1 billion if it had any financial problems. After buying Musically, ByteDance merged it with TikTok and launched it worldwide.
ByteDance’s new move
ByteDance started their business with a social media app but is now thinking of making a smartphone. Already launched a phone, named their new phone Smartisan Jianguo Pro 3. The Smartisan Jianguo Pro 3 released in late 2019.
TickTock may be looking for promotions right now. Which is why they recently bought a news company in France and a stake in a news company in Los Angeles. In the same way, even if they want to buy Major Stack of Reddit, they are not able to do so for Tencent. On the other hand, tiktok has an artificial intelligence tool that can create 400 word news articles for readers in just 2 seconds from 5,000 different news sources.
Different social media experiences
TikTok uses a powerful tool from any other social media app that gives users a great social media experience. The more you use TikTok, the more you will learn it. Although there are follow options, they do not always follow the feed. The more videos you spend on, the more videos in that category will start coming in, and the less you will ignore. And this idea sets TikTok apart from Facebook, YouTube, Spotify and Netflix. Although AI used to detect users’ preferences on these platforms, TikTok aggressively controls what the user sees. Where users cannot select content.
TikTok’s business model
Bytedance, as a business strategy, has created two versions of TikTok One version used in China and the other in the rest of the world. Many people may ask how TikTok earns money, which is normally earned through TikTok ads as well as by selling virtual products like emoji and stickers. And virtual products traded through digital currency.
The impact and controversy of TikTok
TikTok is so popular that the app also widely used in the relatively poorer regions of India and China. It has seen that 25% of the tick downloads come only from India which is increasing day by day
This app, which is very popular all over the world, is quite controversial at the same time. The organization recently fined the Children’s Online Privacy Protection Act, or COPPA, 5.7 million for information theft and undermining children’s rights online. YouTube has also fined for the same crime but they are still fighting.
Since the app is from China, it has been under discussion all over the United States since last year Most experts claim the app could steal important information from the country and transfer it to China. Mark Zuckerberg also spoke out against this app.
Mark Zuckerberg The leaders of nine big tech companies are also expressing their concern about this app. Former US President Donald Trump has repeatedly spoken out against the app in his political speeches.
An analysis of Facebook’s data shows that Trump spent about, 80,000 on various campaigns last year. And the ad was viewed by about 5.5 million Americans. The ads targeted Florida, Texas and several Trump-winning states.
As of July 22, Trump’s ad had the highest view in a 30-second ad that said “TikTok is Spying on You.” It estimated that the ad cost 3,000 dollar to reach 400,000 Americans. Facebook’s clear data says that half of the viewers of the video are women age 18-34. The rest of the ads targeted at men of the same age.
Tristan Hotham, founder of the Social Media Research Center and a political advertising expert on Facebook, says Trump took the initiative to attract young voters. Trump also planned to ban the app altogether from the United States. At the same time, the app was completely banned in India.
To find out why is TikTok so popular, you need to install the app and use it for a while. The app uses algorithms where it becomes quite attractive to the users. One of the reasons for the entertainment in the app may be its short form feature.
However the way TikTok has targeted the new generation, perhaps it is not too late to become one of the most influential companies in the world.